Posts Tagged ‘Japan’
Nailympia London: Sponsor Spotlight – Urawa
Urawa: 75 Years of Precision Engineering Elevating Nail Professionals Worldwide
For more than three decades, Urawa has been synonymous with excellence in electric files, setting industry standards long before the global boom in e-filing began. But the roots of this iconic brand reach even deeper. Founded 75 years ago in Japan, Urawa began by manufacturing precision tools for dental professionals, jewellers and industrial craftsmen – trades where performance, durability and engineering mastery are not optional, but essential. These origins shaped the company’s identity long before it entered the nail world, and even today, Urawa grinders remain widely recognised as some of the best tools across multiple industries.
The nail sector first came to know Urawa through its legendary UP200 – affectionately nicknamed ‘the purple machine’ – which took off in the United States and rapidly gained global recognition. This success was followed by ongoing research and development that introduced the G5, and later the portable G3, each iteration improving on ergonomics, control and performance. Today, Urawa remains one of the most respected names in professional nail equipment, continuing to set benchmarks for quality, reliability and innovation.
A Brand Defined by Japanese Craftsmanship
In a market crowded with options, Urawa positions itself with quiet confidence as the original creator of some of the finest e-files in the world. Its commitment to Japanese quality is unwavering. Every machine is built with precision engineering and supported by repair services, ensuring that nail professionals can rely on their tools for years – often decades to come.
This blend of craftsmanship and humility is at the heart of Urawa’s identity. While other brands compete loudly, Urawa’s legacy speaks through performance. As David Fowler, renowned artist and educator, puts it simply: “75 years in business. That speaks for itself!”
A Vision for the Future: Technology + Education
Urawa’s vision is not limited to building better machines; it is about shaping the future of nail artistry. The brand is actively expanding its educational footprint, working with David Fowler to develop a comprehensive, product-neutral training program. This approach is unique – Urawa aims not only to teach correct e-file handling, but to support nail professionals in all aspects of nail design, from product application to finish work.
In a sector where many classes are tied to specific product systems, Urawa’s neutral, skills-based education provides a refreshing and much-needed alternative.
The People Behind the Precision
What keeps Urawa at the forefront is the collective dedication of its in-house manufacturing team, quality control specialists, management and executives. Their pride in craftsmanship is visible in every machine, every component, every detail.
In the Japanese market, Urawa’s educational presence is led by the celebrated nail artist and influencer Britney Tokyo. On the international stage, David Fowler brings decades of expertise, supported by a network of highly skilled professionals. Urawa’s tools are even used backstage at New York Fashion Week – a testament to its reliability in high-pressure environments where performance cannot falter.
This entire infrastructure is driven by a shared passion: producing the highest quality electric files and pairing them with education that elevates every aspect of nail design.
David Fowler, ambassador for URAWA in the USA, with owner, Mr Koyama
Supporting Professionals Creatively & Commercially
Urawa machines are known for their vibration-free handpieces and impeccable balance, providing the control and comfort essential for precision work. Whether prepping cuticles, performing advanced manicures or crafting intricate fantasy art, professionals can rely on an effortless, stable experience.
Commercially, Urawa supports salons through durability: a G3 or G5 typically delivers years – often decades – of service-free operation, protecting technicians from ‘hand vibration syndrome’ and ensuring consistent, client-comfortable services.
As David Fowler shares: “I have had my G5 for 20 years and have never had to have it serviced. It is one of the best tools I own!”
Urawa also embraces aesthetic appeal, offering multiple controller colours to suit salon styles and technician personalities.
A Brand Embedded in the Global Nail Community
More than a manufacturer, Urawa increasingly sees itself as an active participant in the nail industry. Its expanding involvement in education, sponsorship and competition judging reflects a deep commitment to the community.
The company is pioneering a new concept in the industry: an electric file company that provides the breadth needed for nail design. This holistic approach reflects Urawa’s belief that mastery of tools and artistry must go hand-in-hand.
Why Nailympia London Matters
Urawa’s partnership with Nailympia London is rooted in respect and shared values. Introduced to the competition through David Fowler, the brand has developed a deep appreciation for its rigorous structure and global prestige.
Nailympia stands as the international competition, attracting top talent and encouraging excellence through its clear guidelines and detailed judging criteria. For Urawa, aligning with Nailympia is both an honour and a strategic step towards supporting the future of the industry on a global scale.
David Fowler introduced Urawa to Nailympia, where he has judged in many of its locations under the banner of Urawa. Now, with more understanding of competitions, particularly Nailympia, we want to be more involved to support the future of our industry. Nailympia London is ‘the global competition!’ Being partners with such a distinguished nail competition is an honour and Urawa believes it supports its vision for the future of Urawa and Urawa’s support of nail professionals on a global level.
Competitions, Urawa believes, are essential for professional growth. They encourage nail artists to push boundaries, refine skills and set ambitious goals. They also inspire newcomers by showcasing the mastery of seasoned professionals. This cycle of learning, striving and achieving is what drives industry evolution.
Driving Innovation with Purpose
Trend awareness is vital, but Urawa never sacrifices quality in the pursuit of novelty. While the G3 and G5 lines introduce new colours and aesthetic options, true innovation happens through engineering excellence and rigorous testing. The company hints at exciting developments ahead – though, with typical Japanese humility, it prefers to reveal them only once perfected.
Looking Ahead: Inspiring the Next Generation
Urawa’s next chapter focuses heavily on global education, competition sponsorship and professional support. It aims to encourage growth, elevate standards and ensure that every nail artist – present and future – has access to exceptional tools and training.
Its mission is clear: Urawa is looking out for the best interests of nail professionals today and tomorrow – championing Japanese quality, pride and reliability.
Sculptor of Nail Style with Soul – meet Genki Itou – Winner of Winners Division 3 – Nailympia China 2025
Genki Itou- Tokyo, Japan – the Sculptor of Nail Style with Soul
For over two decades, Japan’s Genki Itou has quietly, yet confidently crafted his name into the fabric of the global nail industry. With 21 years in nails, Genki is not only a celebrated international competitor, but also a revered educator, product developer and the founder of Nail Atelier GENKI.
“I started learning nails at 15,” Genki recalls. “I used to travel about two and a half hours from my hometown to Tokyo to attend classes.” That early dedication laid the foundation for a lifetime of artistry. Though he originally dreamed of becoming a figure prototype sculptor or working in special effects make-up, one segment on Japanese TV showcasing nail art shifted everything. “After watching that programme, I just knew – this was my path and so I decided then and there to pursue a career in nails.”
Today, Genki’s primary focus is education through his academy in Japan, while also delivering seminars and competing across Asia and in the UK. Genki’s creative philosophy remains grounded in authenticity. “I don’t like copying others,” he shares. “I draw inspiration from outside the nail world from movies, music, textures, even conversations can spark and fuel something in me for design. I like to stay in touch with all my senses – sight, sound and touch, when I’m inside the creative process.”
Despite a trophy cabinet filled with accolades, including four Nailympia Winner of Winners titles and over 30 medals across nine Nailympias (all in division 3 masters), Genki remains humbly driven. “Honestly, I don’t feel like I’ve achieved anything yet. I’m always aiming to do better than my last creation. If I ever feel satisfied, I think I’ll stop growing.”
Competition, for Genki, is more than a quest for titles; it’s a tool for growth. “My first competition in 2006 was just for fun. But once I started teaching, I realised I needed to keep my knowledge sharp for my students. Competing helps me check if my teaching is still relevant.” He adds with a smile, “It’s not about winning. It’s about the journey of preparation.”
That philosophy was tested in May 2025 at Nailympia China. “I was honoured to receive the Winner of Winners title, but even so, I saw many areas for improvement. I’ll continue training to create work I’m truly satisfied with.”
Genki’s winning nails for the Online Nailympia Division 4
Beyond the arena, Genki’s influence is quietly revolutionary. His thoughtful approach has inspired students in China, Korea, Malaysia and Thailand. “The people in this industry are so detail-focused. It’s a passionate world,” he says. “Being part of it feeds my soul.”
Genki is also deeply aware of the confidence challenges many new competitors face. His advice? “Start small. Pick one category that excites you and compete with a model you trust. Don’t overwhelm yourself. And if you’re ever competing where I am, then come and say ‘Hi’. I don’t speak much English, but I’ll help calm your nerves. Sharing the experience and having fun together is what makes competition so rewarding.”
At his core, Genki Itou is a sculptor of nails, ideas and human connection. With his sights set on exploring new global scenes and continuously refining his teaching methods, he remains, above all, an artist in constant evolution.
Genki Itou at Nailympia Vietnam in 2024