Sculptor of Nail Style with Soul – meet Genki Itou – Winner of Winners Division 3 – Nailympia China 2025

Genki Itou- Tokyo, Japan – the Sculptor of Nail Style with Soul

For over two decades, Japan’s Genki Itou has quietly, yet confidently crafted his name into the fabric of the global nail industry. With 21 years in nails, Genki is not only a celebrated international competitor, but also a revered educator, product developer and the founder of Nail Atelier GENKI.

“I started learning nails at 15,” Genki recalls. “I used to travel about two and a half hours from my hometown to Tokyo to attend classes.” That early dedication laid the foundation for a lifetime of artistry. Though he originally dreamed of becoming a figure prototype sculptor or working in special effects make-up, one segment on Japanese TV showcasing nail art shifted everything. “After watching that programme, I just knew – this was my path and so I decided then and there to pursue a career in nails.”

Today, Genki’s primary focus is education through his academy in Japan, while also delivering seminars and competing across Asia and in the UK. Genki’s creative philosophy remains grounded in authenticity. “I don’t like copying others,” he shares. “I draw inspiration from outside the nail world from movies, music, textures, even conversations can spark and fuel something in me for design. I like to stay in touch with all my senses – sight, sound and touch, when I’m inside the creative process.”

Despite a trophy cabinet filled with accolades, including four Nailympia Winner of Winners titles and over 30 medals across nine Nailympias (all in division 3 masters), Genki remains humbly driven. “Honestly, I don’t feel like I’ve achieved anything yet. I’m always aiming to do better than my last creation. If I ever feel satisfied, I think I’ll stop growing.”

Competition, for Genki, is more than a quest for titles; it’s a tool for growth. “My first competition in 2006 was just for fun. But once I started teaching, I realised I needed to keep my knowledge sharp for my students. Competing helps me check if my teaching is still relevant.” He adds with a smile, “It’s not about winning. It’s about the journey of preparation.”

That philosophy was tested in May 2025 at Nailympia China. “I was honoured to receive the Winner of Winners title, but even so, I saw many areas for improvement. I’ll continue training to create work I’m truly satisfied with.”

Beyond the arena, Genki’s influence is quietly revolutionary. His thoughtful approach has inspired students in China, Korea, Malaysia and Thailand. “The people in this industry are so detail-focused. It’s a passionate world,” he says. “Being part of it feeds my soul.”

Genki is also deeply aware of the confidence challenges many new competitors face. His advice? “Start small. Pick one category that excites you and compete with a model you trust. Don’t overwhelm yourself. And if you’re ever competing where I am, then come and say ‘Hi’. I don’t speak much English, but I’ll help calm your nerves. Sharing the experience and having fun together is what makes competition so rewarding.”

At his core, Genki Itou is a sculptor of nails, ideas and human connection. With his sights set on exploring new global scenes and continuously refining his teaching methods, he remains, above all, an artist in constant evolution.

 

@genki_ito